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OUR TEAM Pierre Guiramand Marketing & Retail Experience Manager Laura Dufour General Manager Louis Crusson Event Project Manager Mathieu Baillet Co-founder & Managing Director Margaux Boudoul Content Manager Graphic Designer Pierre-Antoine Guilhot Business Development Manager Thibault Houot Co-founder & Managing Partner Sarah Vicard Purchasing & Administrative Assistant David Grandin Event Manager Tristan Matray Event Project Manager Yaëlle Arama Marketing Officer Romain Godel Events Manager Matheo Sage Event Manager Coline Houdot Project Manager Paul-Henry Carlu Event manager Benjamin Gourbeyre Project Manager - Licensing & Activation Benjamin Gourbeyre Project Manager - Licensing & Activation Benjamin Richez Associate Director - Licensing & Activation Benjamin Richez Directeur associé - Licence & Activation OUR HISTORY It all started with a friendship born on the benches of business school between Mathieu Baillet and Thibault Houot, both eager to become entrepreneurs. During an internship in 2015 supervised by Laurent Guilhot, they distributed Tour de France derivative products for the first time. An experience that made them want to improve the merchandising of sporting events with an innovative and eco-responsible approach. In 2019, they created SPOREO, combining their determination with Laurent's expertise in product customization. Since then, SPOREO has been one of the leaders in sports merchandising, participating every year in the Tour de France and collaborating with prestigious events such as the Paris 2024 Olympic Games and the 2023 Rugby World Cup. THEY TRUST US: AMONG THE EVENTS AMONG THE BRANDS

OUR COMMITMENTS At SPOREO, we are convinced that a company's success depends on its collective and individual responsibility towards society and the environment. That's why we make CSR an integral part of our strategy, to build a more sustainable future. RETHINKING OUR INDUSTRY Sporeo innovates and develops with the ambition of becoming the market player most committed to environmental and social standards. PROMOTE OUR KNOW-HOW Participate in the reindustrialization of the territory, through our workshops in France and also by collaborating with French companies. SUPPORTING OUR TEAMS Placing people at the heart of our business strategy. Promoting diversity and inclusion while supporting the human and professional development of each of our employees SPOREO Awarded at Global Sports Week 2024 This award highlights our commitment and our active contribution to major international sporting events in France. We have demonstrated our ability to innovate and transform the fan experience by offering them a unique experience within the official stores of the Paris 2024 Olympic and Paralympic Games and the 2023 Rugby World Cup.

SPOREO NEWSLETTER Section Title STORYTELLING Témoignages : Pierre Guiramand dans les coulisses des boutiques officielles des JO de Paris 2024

This is your Services Page. It's a great opportunity to provide information about the services you provide. Double click on the text box to start editing your content and make sure to add all the relevant details you want to share with site visitors. BRANDING “Bring your brand to life, tell a story” DEVELOPMENT OF BRAND ASSETS: BRANDING STYLE GUIDE BRAND CREATION SOCIAL MEDIA CONTENT EXPANDING THE TARGETS ENGAGE FANS Use your brand materials and merchandising to increase fan base engagement and brand loyalty. LICENSING “+200 brands referenced in our licensee network” MONETIZING BRAND STRENGTH Thanks to our extensive international licensee network, we develop the potential of your brand through strategic licenses. DEVELOPING LICENSING PROGRAMS Associate your event with licensed brands: license, co-branding, promotional license. BRINGING KNOW-HOW Collaborate with French or international brands renowned for their artisanal or industrial know-how. ACTIVATION “Build an emotional connection with your fans by offering exclusive experiences” MERCHANDISING ACTIVATION Use physical or online retail as a lever to promote brands to your fans or prospects. EVENT & EXPERIENCE Organize events to showcase your brand universe and build audience loyalty. MEDIA & INFLUENCER RELATIONS Develop your brand awareness by implementing a PR and influence strategy. OUR EXPERIENCES LICENSE & ACTIVATION: LICENSING We deploy licensing and activation programs for you by making our network of licensed brands available to your event. We then highlight your collaborations through an amplification strategy for your brand or event.

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MERCHANDISING Positioning CSR at the heart of your merchandising strategy is our priority. We advise you and designate your product catalogues. We select our suppliers and work locally with useful and meaningful textiles and accessories. Our workshop is directly located within our warehouse. ADVICE & STRATEGY Analyze your brand platform, your DNA, your history, your markers and territories of expression, your fans, your targets, and your audience. DESIGN & CREATION We realize and/or use your visual identity that we duplicate on our products, and your products. ADVICE & STRATEGY Analyze your brand platform, your DNA, your history, your markers and territories of expression, your fans, your targets, and your audience. DESIGN & CREATION We realize and/or use your visual identity that we duplicate on our products, and your products. +900 References of designed products MADE BY SPOREO Changing the codes of the by-products of tomorrow!

Sporeo développe votre image de manière responsable, durable et sobre. Nous vous conseillons, personnalisons et distribuons votre merchandising. MERCHANDISING RETAIL EXPERIENC E LICENCE & ACTIVATION Your brand lives through many media and expresses itself on complementary channels. Today, merchandising is an essential pillar of your brand strategy and your social and environmental responsibility. Our mission is to support you in strengthening the fan experience and your audience. Expert in licensing, merchandising, and retail experience, we work on the strategy, design creation, personalization, amplification and distribution of your derivative products. OUR MISSION Developing the engagement of enthusiasts with their favorite brands by using the DNA and culture of events. OUR VISION Imagine responsible offline and online merchandising strategies in order to develop the revenues of rights holders. SPOREO IN PICTURES: CONTACT Let's talk about it! Our teams are ready to listen to you. Contact us © 2019 by Sporeo. contact@sporeo.fr

In video or in person! Find us via our various exchange tools, virtual or physical. Our teams will be able to meet your expectations. Let’s Chat E-mail contact@sporeo.fr social media First Name LastName E-mail Message Thanks for submitting! Send LYONS 48 Rue Sainte Geneviève 69006 Lyon PARIS 45 rue de Turbigo 75003 PARIS SAINT ETIENNE 27 Avenue de l'industrie 42390 SAINT ETIENNE

BEST CASES QATAR ARC DE TRIOMPHE PRIZE In collaboration with France Galop, the SPOREO team was mobilized on the official stores of the event. Design and manufacture of more than 150 product references in order to offer a wide range of products and propose a merchandising and retail strategy in line with the standing and values of the event. PARIS 2024 For the Paris 2024 Olympic Games, Sporeo has set up a global system throughout France. We have used many structures for 2 years: Shop in Unit, Container, Mobile Shop, Pop-up Store... We have also carried out various merchandising activations in shopping centers, at brand events or in tourist areas. TOUR DE FRANCE The Tour de France has a long history... For our long-standing client, we are setting up a large-scale system with several mobile shops along the route and in the Grand Départ areas. Copenhagen, Bilbao and Florence: our teams are responsible for setting up and managing the "in Unit" and Container Shops in these high catchment areas. They then set off along the entire route of the event. Thus, Sporeo has been promoting the Tour de France experience to fans of the Grande Boucle for many years. 2023 RUGBY WORLD CUP Sporeo has installed and managed more than 15 points of sale throughout France in strategic and touristic locations (Paris, Lille, Lyon, Marseille...). We have also imagined and produced an official collection (under license) made in France. WARNER BROS BY SPOREO, IN PICTURES:

RETAIL EXPERIENCE Make merchandising an immersive customer experience at the heart of your universe. Thanks to our salespeople and a wide choice of distribution channels, we create real excitement around your brand for you! We deploy our personalized and reusable pop-up stores during events or in strategic locations. E-SHOP Sporeo creates for you a tab on its marketplace or an E-shop entirely dedicated to your brand. TRICYCLE STORE The tricycles are mobile around and in the event to offer a targeted and reduced product collection. These innovative and ecological shops are easy to install. MOBILE STORE Adapted to Sport & Outdoor events, our Mobile Store device is customizable and adaptable. Set up in one click by our teams, it creates real proximity with your community. CONTAINER STORE Container shop with front opening in bar mode. Selection of a reduced range of products. Easy to operate and offers increased security. OPEN CONTAINER Open container shop to allow the fan to be in contact with the product ranges. Targeted and reduced product range to optimize sales. HYBRID STORE It’s beautiful. It’s unique. It’s mobile. It’s the Hybrid Store, a modular and innovative distribution solution, perfect for making an impression! POPUP STORE The Pop'Up Store is THE formula adapted to indoor or remote events, trade fairs, and exhibitions. It also adapts to reception marquees and can be set up in just 1 hour. STORE IN UNIT Pop-up or permanent stores located in high catchment areas. They provide good brand exposure while offering a complete merchandising experience. MEGA STORE The Mega Store lives up to its name: it’s grandiose! Suitable for large-scale events and for an extended duration of the store. OMNICHANNELITY Digitize. Omnichannelize. Our goal is to create a link between all the distribution channels set up for your brand: store, e-shop, social networks, newsletter... Develop the audience and awareness by amplifying your brand image and the omnichannel nature of your distribution network. +1000 Shops mounted on event MADE BY SPOREO Merchandising, an unforgettable experience!