OUR TEAM
Pierre Guiramand
Marketing & Retail Experience Manager
Laura Dufour
General Manager
Louis Crusson
Event Project Manager
Mathieu Baillet
Co-founder & Managing Director
Margaux Boudoul
Content Manager Graphic Designer
Pierre-Antoine Guilhot
Business Development Manager
Tristan Matray
Event Project Manager
Yaëlle Arama
Marketing Officer
Romain Godel
Events Manager
Thibault Houot
Co-founder & Managing Partner
Sarah Vicard
Purchasing & Administrative Assistant
Rudy Lathoud
E-commerce Manager
Matheo Sage
Event Manager
Coline Houdot
Project Manager
Paul-Henry Carlu
Event manager
Benjamin Richez
Associate Director - Licensing & Activation
Benjamin Richez
Associate Director - Licensing & Activation
OUR HISTORY
It all started with a friendship born on the benches of business school between Mathieu Baillet and Thibault Houot, both eager to become entrepreneurs.
During an internship in 2015 supervised by Laurent Guilhot, they distributed Tour de France derivative products for the first time. An experience that made them want to improve the merchandising of sporting events with an innovative and eco-responsible approach.
In 2019, they created SPOREO, combining their determination with Laurent's expertise in product customization.
Since then, SPOREO has been one of the leaders in sports merchandising, participating every year in the Tour de France and collaborating with prestigious events such as the Paris 2024 Olympic Games and the 2023 Rugby World Cup.